KR: Why did you want to participate in a startup accelerator?ĪC: Moment is my first startup, which is really exciting. When did that take place?ĪC: Our cohort started in 2021 in March, and it goes on for 3-4 months. KR: You participated in the LAUNCH accelerator in cohort 21. (And) we are available in stores in New York – all the natural specialty stores, bodegas, cafes, and yoga studios. We (also) do a lot of fun collabs with (brands like) Lululemon and Victoria’s Secret. It’s been an amazing journey, and I’m really excited about the impact that we’re having today.ĪC: You can buy (all of our products) through our website. I started this three years back during the first part of COVID when things were intense and chaotic, and the world needed something like this the most. So, I decided to bring them together in an easy-to-consume form - a drink with adaptogens, good-for-you ingredients, no added sugar, and no preservatives. (I found) adaptogens and meditation gave me a lot of relief. I’m a big advocate – I used to be in a very stressful, intense job before starting Moment. First, do you want to speak briefly about who you are and what you’re working on?ĪC: My name is Aisha, the Founder of Moment, which started as a movement to support mental wellness. Instead, they are looking for startups that meet the following requirements: Enterprise/marketplace startups with $2k+ in MRR and 20%+ growth m/o/m Consumer product startups with 3k+ DAUs and 5%+ w/o/w growth Deep-tech startups with an MVP or prototype and a strong technical team. They don’t accept pre-idea or pre-product startups. LAUNCH positions itself downstream from most startup accelerators.By the end of the program, founders have pitched to and received feedback from ~100 investors. Startups in the batch present in front of 8-10 investors from weeks 3-14 and at Demo Day. LAUNCH is very focused on fundraising.Jason and his team may invest in your startup through various methods outside of LAUNCH, such as The Syndicate, his angel investing club, and by writing you a check as an angel investor.He gives direct feedback regarding the startup’s pitch, product, fundraising plan, business model, and more. Jason Calacanis plays an active role in each startup accepted into the LAUNCH accelerator.I talked with Aisha regarding what it’s like working with Jason Calacanis throughout and after the program, how LAUNCH helped her close her funding round, and whether she recommends it to other founders. Aisha participated in Cohort 21 of LAUNCH in 2021. Aisha Chottani is the Founder & CEO of Moment, a natural botanical beverage that reduces stress and tastes delicious.
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