Integration apps offered by SaaS (Software as a Service) companies (For example, Slack users can install integrations that allow them to link to a Google Calendar event or a Trello card directly from within the Slack application.).Facebook Messenger App, which supports third-party games, news, and shopping services within the Games and Discover sections of the app.Add-ins for broad software packages, such as browser toolbars and spreadsheet toolpacks (e.g., statistical analysis features that can be added into Excel for those few users who perform ANOVAs, without confusing the vast masses).In contrast, the WeChat mini programs are a different experience architecture, related to products such as: Traditionally, websites and software applications are closed packages that can’t be extended by users or third-party providers. To find out, we conducted a usability-testing study with 10 WeChat users in Beijing.Įven if you won’t be designing a WeChat mini program, the user-experience implications of this type of extensible user interface are interesting. We wondered how people perceive the difference between these different channels and whether certain tasks are better suited to one channel than to another. WeChat official account for that company.Thus, a Chinese company can interact with users of mobile devices on four distinct channels: Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018.
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